About Us

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It all started when…

Our Founder and CEO, Caryl Helsel, left a long and successful career in the hotel industry to begin her own consulting firm. Driven by excellence, integrity, honesty and experience, Helsel determined to build a company that provided leadership and strategic direction while having the expertise to be hands-on executing against strategies agreed upon. She has gathered some of the best minds in the industry to create actionable strategies and transform them into higher revenues and improved performance for a range of clients throughout the world.

Our team is comprised of tenured individuals with revenue management, distribution, guest experience, sales and marketing, IT and operations experience with luxury hotel brands such as Mandarin Oriental and SLS to lifestyle boutique hotel groups such as Kimpton and Journal Hotels to midscale La Quinta Hotels and independents such as Hotel Del Coronado. 

Dragonfly believes in giving back to our community, our industry and our world. As a result, we sit on many different industry boards, have an internship program to develop future leaders, train retired military to transition to the work force and are part of the Digital and Innovation Advisory Council (DIAC) for ALSAC, the fundraising arm of St. Jude Children’s Research Hospital. A portion of all of our revenues each year goes back to St. Jude to continue the amazing work they are doing globally.

We are proud to be the consulting firm of choice for many of the world's leading hotel brands. Contact us for a free one-hour consultation to see how we can help your company achieve your top line revenue goals. 

Without strategy, execution is aimless. Without execution, strategy is useless.
— Morris Chang