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    <loc>https://dragonflystr.com/blog/rethinking-budget-season</loc>
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    <lastmod>2025-09-16</lastmod>
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      <image:title>Blog - Rethinking budget season: From room revenue to total profitability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://dragonflystr.com/blog/hospitality-tech-insights-from-hitec-2025</loc>
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    <lastmod>2025-09-16</lastmod>
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      <image:title>Blog - Disruption, data &amp;amp; the human touch: Hospitality tech insights from HITEC 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Disruption, data &amp;amp; the human touch: Hospitality tech insights from HITEC 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Disruption, data &amp;amp; the human touch: Hospitality tech insights from HITEC 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://dragonflystr.com/blog/dragonfly-welcomes-annette-brown-senior-distribution-manager-projects</loc>
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    <lastmod>2025-07-24</lastmod>
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      <image:title>Blog - Dragonfly Strategists welcomes Annette Brown as Senior Distribution Manager, Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://dragonflystr.com/blog/dragonfly-expands-leadership-team-carol-peach</loc>
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    <lastmod>2025-07-11</lastmod>
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      <image:title>Blog - Carol Peach joins Dragonfly Strategists as Vice President, Sales &amp;amp; Marketing Advisory - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://dragonflystr.com/blog/insights-and-best-practices-hospitality-tech-transformations</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-28</lastmod>
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  <url>
    <loc>https://dragonflystr.com/blog/navigating-the-hotel-budget-season</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-17</lastmod>
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      <image:title>Blog - Navigating the hotel budget season: Strategies for success in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://dragonflystr.com/blog/importance-of-change-management-in-hotel-operations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-25</lastmod>
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      <image:title>Blog - The importance of change management in hotel operations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://dragonflystr.com/blog/celebrating-international-womens-day-with-dragonfly-strategists</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:title>Blog - Celebrating International Women’s Day with Dragonfly Strategists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Celebrating International Women’s Day with Dragonfly Strategists - Make it stand out</image:title>
      <image:caption>Yvonne with her grandmother &amp; family</image:caption>
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    <image:image>
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      <image:title>Blog - Celebrating International Women’s Day with Dragonfly Strategists - Make it stand out</image:title>
      <image:caption>Yvonne &amp; Caryl Helsel</image:caption>
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    <image:image>
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      <image:title>Blog - Celebrating International Women’s Day with Dragonfly Strategists - Make it stand out</image:title>
      <image:caption>Luke and his mom, Amanda</image:caption>
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    <image:image>
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      <image:title>Blog - Celebrating International Women’s Day with Dragonfly Strategists - Make it stand out</image:title>
      <image:caption>Mairead &amp; her mom</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Celebrating International Women’s Day with Dragonfly Strategists - Make it stand out</image:title>
      <image:caption>Amanda with her mom &amp; partner in crime, Lisa</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Celebrating International Women’s Day with Dragonfly Strategists - Make it stand out</image:title>
      <image:caption>Amanda with Kelly &amp; Caryl at a BLLA event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/2e236480-820e-4141-9386-f64b120082a5/Caryl_Flo</image:loc>
      <image:title>Blog - Celebrating International Women’s Day with Dragonfly Strategists - Make it stand out</image:title>
      <image:caption>Caryl &amp; Flo Lugli at a conference in Nashville</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Celebrating International Women’s Day with Dragonfly Strategists - Make it stand out</image:title>
      <image:caption>Eleanor Roosevelt</image:caption>
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  <url>
    <loc>https://dragonflystr.com/blog/amanda-massicotte-becomes-dragonfly-strategists-new-vp-of-marketing-technology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-14</lastmod>
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      <image:title>Blog - Amanda Massicotte Becomes Dragonfly Strategists’ New VP of Marketing &amp;amp; Technology - Make it stand out</image:title>
      <image:caption>Amanda Massicotte, VP of Marketing &amp; Technology</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/blog/dragonfly-welcomes-lauren-epstein-as-vice-president-business-developme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-13</lastmod>
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      <image:title>Blog - Dragonfly Strategists Welcomes Lauren Epstein as Vice President of Business Development - Make it stand out</image:title>
      <image:caption>Lauren Epstein, VP of Business Development</image:caption>
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  <url>
    <loc>https://dragonflystr.com/blog/how-to-analyze-your-hotels-marketing-performance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
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      <image:title>Blog - Successfully analyzing your hotel's marketing performance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://dragonflystr.com/blog/ultimate-boutique-hotel-tech-stack-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-26</lastmod>
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      <image:title>Blog - Creating the ultimate boutique hotel tech stack: Expert insights from Caryl Helsel of Dragonfly Strategists &amp;amp; Kelly Popp of SHR Global - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/blog/should-your-hotel-participate-in-the-cyber-sales-frenzy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
    <image:image>
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      <image:title>Blog - Should your hotel participate in the cyber sales frenzy? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://dragonflystr.com/blog/how-hotel-technology-is-redefining-the-guest-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-05</lastmod>
    <image:image>
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      <image:title>Blog - How hotel technology is redefining the guest experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://dragonflystr.com/blog/unleashing-financial-excellence-through-the-hotel-budgeting-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-08</lastmod>
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      <image:title>Blog - Unleashing financial excellence through the hotel budgeting process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/blog/embracing-technology-during-the-hotel-budget-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-01</lastmod>
    <image:image>
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      <image:title>Blog - Embracing technology during the hotel budget process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/blog/hotel-budgeting-101-unlocking-the-potential-of-your-hotel-budget</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-31</lastmod>
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      <image:title>Blog - Hotel Budgeting 101: Unlocking the potential of your hotel budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/blog/dragonfly-appoints-chief-operating-officer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-25</lastmod>
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      <image:title>Blog - Dragonfly Strategists Appoints R. Scott Helsel as Chief Operating Officer - Make it stand out</image:title>
      <image:caption>R. Scott Helsel, Chief Operating Officer</image:caption>
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  </url>
  <url>
    <loc>https://dragonflystr.com/blog/hoteliers-quick-guide-to-developing-a-winning-commercial-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-27</lastmod>
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      <image:title>Blog - A hotelier's quick guide to developing a winning Commercial Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/blog/dragonfly-strategists-ceo-founder-caryl-helsel-named-inaugural-recipient-of-the-fearless-woman-award-by-tiewn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-25</lastmod>
    <image:image>
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      <image:title>Blog - Dragonfly Strategists CEO &amp;amp; Founder, Caryl Helsel, Named Inaugural Recipient of the Fearless Woman Award by TIEWN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/adb06c54-9969-4992-ab19-de70c9212d7f/Caryl+Helsel-2022+BLLA+Awards+Image.JPG</image:loc>
      <image:title>Blog - Dragonfly Strategists CEO &amp;amp; Founder, Caryl Helsel, Named Inaugural Recipient of the Fearless Woman Award by TIEWN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/blog/dragonfly-names-amanda-massicotte-new-senior-director</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-03</lastmod>
    <image:image>
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      <image:title>Blog - Dragonfly has strengthened its executive leadership team with the appointment of Amanda (Saye) Massicotte as Senior Director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/blog/2022/9/8/1fffx1v35nubn0jzpkysx1k1nrz5vt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-13</lastmod>
    <image:image>
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      <image:title>Blog - Business is Returning to Normal - Make it stand out</image:title>
      <image:caption>Source: “Bleisure Reimagined”, Terence Baker, moderator; Micajah Studdivant, Carol Lynch, and Juan Miguel Rivera-Pecunia, speakers, HDC Conference 2022</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/blog/2022/8/31/travel-trends-are-a-mixed-bag</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-13</lastmod>
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      <image:title>Blog - Travel Trends are a Mixed Bag - Make it stand out</image:title>
      <image:caption>Source: “Business Travel Breakdown”, Daryl Cronk, HDC Conference 2022</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/blog/2022/08/26/dragonfly-strategists-and-hdc-download</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/0696a146-e8b1-4436-9729-8a51faa980a9/HDC+Panel_speakers.png</image:loc>
      <image:title>Blog - HDC: Download with Dragonfly - Make it stand out</image:title>
      <image:caption>Speakers at the Hotel Data Conference Discuss hotel best practices on a panel titled “The dos and don’ts of selling your hotel guestrooms” moderated by Caryl Helsel of Dragonfly Strategists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/9c00d121-4b3b-4139-b7f9-17361fec9f14/Dragonfly+Booth+2.jpg</image:loc>
      <image:title>Blog - HDC: Download with Dragonfly - Make it stand out</image:title>
      <image:caption>Sponsors at the sold out Hotel Data Conference: Dragonfly Strategists booth photo featured Anne Niemic,VP, Business Development &amp; Sales Practice Lead of Dragonfly Strategists.</image:caption>
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      <image:title>Blog - 5 Website and Digital Marketing Trends from Judging the 2019 HSMAI Adrian Awards</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1572029181625-5E62ELYPPBOXO39D8A9S/Women+Browsing+Computer</image:loc>
      <image:title>Blog - 5 Website and Digital Marketing Trends from Judging the 2019 HSMAI Adrian Awards</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/blog/2019/10/13/an-interview-with-founder-amp-ceo-caryl-helsel-part-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-16</lastmod>
  </url>
  <url>
    <loc>https://dragonflystr.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559183070969-J68FNT4SXOXI173PCGUL/Dragonfly-Blue.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560275413027-N0QGBPI509Z7ND5YBECU/Dragonfly-Strategists-Hotel-Revenue-Management.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559184807989-3FYUSNX4JZ2B1C1DI4GY/Dragonfly-DarkGrey.png</image:loc>
      <image:title>Home - Technology</image:title>
      <image:caption>Our team has completed hundreds of complex enterprise technology system integrations. We provide unbiased advice on technology selection as our team never takes referral fees or kickbacks. We are motivated to find the right solution for our clients needs. Learn More</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559263348579-400D0UOP055LB6WHEKJO/Dragonfly-Watermarksm2.png</image:loc>
      <image:title>Home - Transforming Strategy to Revenue</image:title>
      <image:caption>Our experienced hospitality experts have helped thousands of hotels maximize revenue. We research, recommend, and implement custom strategies for every phase of the hotel lifecycle. We are specialists for independent, boutique, and luxury hotels &amp; resorts, high-end brands, and small to medium sized hotel companies. Contact us for a free consultation today!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1603411463766-2YDBUTZU0JPOPQ5EFLFV/Dragonfly-Watermarksm4.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>“Dragonfly's revenue management team has been a pleasure to work with over the past six years. The team brings an unstoppable positive attitude as well as problem solving mentality to any project. They have a high-level work ethic and intellectual ability to provide strategic advice to all stakeholders.” See Testimonials</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559184380018-FOCK2DR0OLOPSVAZFT9I/Dragonfly-Strategists-Icon-dollars.png</image:loc>
      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559184464017-BG61CZDP5DWYJ0PIDIX5/Dragonfly-Strategists-Icon-upload.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559184045333-LUYP6W4VEFL4Z9OK1K34/Dragonfly-Strategists-Icon-ThumbsUp.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-08</lastmod>
  </url>
  <url>
    <loc>https://dragonflystr.com/sales-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560268937511-5DU6E92RRN8TCHQ7LO24/Dragonfly-Strategists-Garden-Banquet-Setup.jpg</image:loc>
      <image:title>Sales &amp; Marketing Advisory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269465235-5VHRVSK1NWMLK6T96K9A/Dragonfly-Strategists-Conference-Classroom-Setup.jpg</image:loc>
      <image:title>Sales &amp; Marketing Advisory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269531984-EGE1KGBKBBMEESM8SN8P/Dragonfly-Strategists-Pool.jpg</image:loc>
      <image:title>Sales &amp; Marketing Advisory</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-08</lastmod>
  </url>
  <url>
    <loc>https://dragonflystr.com/revenue-management</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560277106515-JP2OQNF4FJN6OZ8YSBDI/Dragonfly-Strategists-Color-Smoke.jpg</image:loc>
      <image:title>Revenue Management Advisory - Specializing in the Art &amp; Science of Commercial &amp; Revenue Strategy</image:title>
      <image:caption>Comprehensive commercial strategy and revenue management services are central to our expertise at Dragonfly. We focus on top line revenues and drive bottom line results.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560393000815-Z3DLX85PC4TB6XDZR9GM/Dragonfly-Strategists-Revenue-Charts.jpg</image:loc>
      <image:title>Revenue Management Advisory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559618849824-77S8RM839YNHFUV1E7NK/BusinessTeam-Outline</image:loc>
      <image:title>Revenue Management Advisory</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/systems-expertise-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269707035-EZGNNFHJYTA29L0883HR/Dragonfly-Strategists-New-York-City-Network.jpg</image:loc>
      <image:title>Systems Expertise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269200948-47Q1M5IGEAJ0YWVPZHD0/Dragonfly-Strategists-Technology-Integrations.jpg</image:loc>
      <image:title>Systems Expertise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269742881-IEXZT65HYARZ6CWOKHFY/Dragonfly-Strategists-Globe-Connections.jpg</image:loc>
      <image:title>Systems Expertise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269785152-DDHZ7HRW8ZAFLK7F88TA/Dragonfly-Strategists-Electric.jpg</image:loc>
      <image:title>Systems Expertise - Objective Integrity</image:title>
      <image:caption>With our many years of technical experience, we can help you evaluate which technology system is best for your budget and revenue goals based on your unique situation. Unlike other hospitality advisory firms, our ethical team at Dragonfly never takes kick-backs or referral fees from any of the technologies that we recommend. In our partnerships, the benefit only goes to our mutual clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269841664-T9X1LJWI770IWA2B71YS/Dragonfly-Strategists-Computer-Type-Charts.jpg</image:loc>
      <image:title>Systems Expertise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269913330-L07JINCKI4A3A94W6ZU9/Dragonfly-Strategists-Project-Management.jpg</image:loc>
      <image:title>Systems Expertise - Expert Project Management</image:title>
      <image:caption>Our experienced team know the complexities and challenges that arise with complex system migrations and integrations. We have conducted large scale multi-property migrations and will develop a comprehensive project management implementation timeline to deliver your technology solution on time and within budget.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/distribution</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269163810-RHMR3WUUEIJC05UE3QGG/Dragonfly-Strategists-Online-Hotel-Booking.jpg</image:loc>
      <image:title>Distribution Advisory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559621433348-BPMR20L6VLCHIOBW1OU0/Dragonfly-Str-Icon-Currency.png</image:loc>
      <image:title>Distribution Advisory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559700500500-20TOVXVIK1MPSK3LWSH8/Dragonfly-Str-Icon-Calendar.png</image:loc>
      <image:title>Distribution Advisory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559700526740-2A1RF2Z4MXXEA7AISU3U/Dragonfly-Str-Icon-Search.png</image:loc>
      <image:title>Distribution Advisory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269186632-P34S20BZ4TLY2EWC1LAD/Dragonfly-Strategists-Currency-Symbols.jpg</image:loc>
      <image:title>Distribution Advisory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269200948-47Q1M5IGEAJ0YWVPZHD0/Dragonfly-Strategists-Technology-Integrations.jpg</image:loc>
      <image:title>Distribution Advisory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269225134-T2IPKGRS1O14EUFID1EJ/Dragonfly-Strategists-Computer-Screens.jpg</image:loc>
      <image:title>Distribution Advisory</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/services-specialties</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560266705338-W15GWQXM8TSCPKW0PM65/Dragonfly-Strategists-Hotel-Room.jpg</image:loc>
      <image:title>Our Specialties</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/289c96d8-5c97-4ae1-aee3-a19b7f38eb72/dragonfly+strategists_revenue+advisory</image:loc>
      <image:title>Our Specialties</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560267235283-KJN1YK8P9MITRU144W1M/Dragonfly-Strategists-Hotel-Booking-Engine.jpg</image:loc>
      <image:title>Our Specialties</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560268919390-N5JHKANP81C8SRT1DIYW/Dragonfly-Strategists-Hotel-Lobby-Guest-Smiling.jpg</image:loc>
      <image:title>Our Specialties</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/a078dae1-a2d3-416f-b30f-8ad1b3425878/dragonfly+strategists_marketing</image:loc>
      <image:title>Our Specialties</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/7f54ebfd-d912-4940-b1fb-058ad8167483/dragonfly_tech_advisory</image:loc>
      <image:title>Our Specialties - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/8b775d87-df2a-4e46-aac3-b0fdfe8a56a9/Dragonfly+Strategists_sales+advisory</image:loc>
      <image:title>Our Specialties - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559529838625-FL03FW1OH4UCOH5DY8GT/dreamstime_s_55151239.jpg</image:loc>
      <image:title>Our Specialties - Flexible Solutions</image:title>
      <image:caption>Our network can provide powerful consulting solutions that deliver what your company needs on time and within budget. We provide flexible pricing and project management so that your company can achieve business goals without adding long-term headcount. We also provide interim solutions that ensure you don’t miss opportunities and experience lost revenue when you lose a valuable team member.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1581445726176-VM6UKFB48U5OE4MI0AE1/DragonflyStrategists-E.png</image:loc>
      <image:title>Our Specialties</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/our-values</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560271131084-VNUTM5XBJ2C9EHID51WO/Dragonfly-Strategists-NewYorkCity-Skyline.jpg</image:loc>
      <image:title>About Us &amp; Our Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559877511301-IKX45CU6O4SW20HEMA0B/Dragonfly-Str-Icon-Star.png</image:loc>
      <image:title>About Us &amp; Our Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559877536336-JSLH635HC6C9FQ1LGJ87/Dragonfly-Str-Icon-Book.png</image:loc>
      <image:title>About Us &amp; Our Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1559877553804-4WMC1ZRQAZSL909BAA3Y/Dragonfly-Str-Icon-Checkmark.png</image:loc>
      <image:title>About Us &amp; Our Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560271101257-7S4MKQCR7EO829K9446Q/Dragonfly-Strategists-Luxury-Hotel-Room.jpg</image:loc>
      <image:title>About Us &amp; Our Values - Top Hotel Consulting Firm</image:title>
      <image:caption>We are proud to be the consulting firm of choice for many of the world's leading hotel brands. Contact us for a free one-hour consultation to see how we can help your company achieve your top line revenue goals. Learn more about us in Our Blog</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/operations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560268919390-N5JHKANP81C8SRT1DIYW/Dragonfly-Strategists-Hotel-Lobby-Guest-Smiling.jpg</image:loc>
      <image:title>Operations Advisory - The Customer Experience is Everything</image:title>
      <image:caption>“Without strategy, execution is aimless. Without execution, strategy is useless.” — Morris Chang</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269346885-O4BME089GBJVLRJ4LODZ/Dragonfly-Strategists-Hotel-Lobby.jpg</image:loc>
      <image:title>Operations Advisory - Operations Services</image:title>
      <image:caption>Operations Audit Contact Center Audit Guest Experience Audit &amp; Optimization Developing Guest Loyalty/Recognition Programs Process Re-engineering SWOT Analysis P&amp;L Review and Optimization Cost Control Audits</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269371187-LI4EL3D1XLPLEEFYX2C8/Dragonfly-Strategists-Hotel-Room-Arrival.jpg</image:loc>
      <image:title>Operations Advisory</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/hdc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1560269764523-T286YR6X3TQ2CV36BBPD/Dragonfly-Strategists-Electric.jpg</image:loc>
      <image:title>Welcome Hotel Data Conference</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/hotel-life-cycle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1565044814585-NZPT1NTSX3VZ0E9184ZJ/Dragonfly-Hotel-Life-Cycle-Infographic.jpg</image:loc>
      <image:title>Hotel Life Cycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1565043793958-MT8CGW2TOI9YCBIL96NX/Dragonfly-Hotel-Life-Cycle-Planning.png</image:loc>
      <image:title>Hotel Life Cycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1565043970858-QK5Q5FU2K18M16WX6QMZ/Dragonfly-Hotel-Life-Cycle-Pre-Opening.png</image:loc>
      <image:title>Hotel Life Cycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1565044060276-MWDAJMZZSSMYH9WBXPQ4/Dragonfly-Hotel-Life-Cycle-Launch.png</image:loc>
      <image:title>Hotel Life Cycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1565044197415-84RI7YTA9T800GUV3MB1/Dragonfly-Hotel-Life-Cycle-Operating.png</image:loc>
      <image:title>Hotel Life Cycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1565044355433-BD6PIZI0563FQCS509V8/Dragonfly-Hotel-Life-Cycle-Database.png</image:loc>
      <image:title>Hotel Life Cycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1565044470169-EU2O4MG2ZICPDC9PWWY4/Dragonfly-Hotel-Life-Cycle-HotelRoom.png</image:loc>
      <image:title>Hotel Life Cycle</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1588889878177-A6VVROIRZKJ5566W6TVJ/Dragonfly_Insights.png</image:loc>
      <image:title>Dragonfly Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1597179267031-BBUTNSKDTQ9T72ZP6XMS/Insights-Video-Title-SHORT-Clips.jpg</image:loc>
      <image:title>Dragonfly Insights - Videos &amp; Tips</image:title>
      <image:caption>We have all full past interviews, short clips, tips, and action items from these Insights Videos. Watch the full past interviews in this series on our YouTube Channel or here:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1597179921888-GQ0BLVD84F7L0ODF44D2/image-asset.jpeg</image:loc>
      <image:title>Dragonfly Insights</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/system-health-best-practices</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1596065994538-NCOJWTDJGOJP78B2WDMK/Dragonfly-Strategists-Computer-Code.jpg</image:loc>
      <image:title>Technology System Health Assessment &amp; Best Practice Guidance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/recovery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1596061317862-HAOVM50ES4BRIUU96HJ2/image-asset.jpeg</image:loc>
      <image:title>Hotel Recovery Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1596061896068-JA04Q5YGCRAUYV6JWUIN/image-asset.jpeg</image:loc>
      <image:title>Hotel Recovery Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1596063617462-U2TSXVOKE1Q4Y0FJR4IB/computersystem.jpg</image:loc>
      <image:title>Hotel Recovery Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1596063513963-45WPWWL1V3VL2DXHSI1C/Computer-System-Charts.jpg</image:loc>
      <image:title>Hotel Recovery Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1596063721275-JSKHWWIS7PGKABJZAH03/HotelPool.jpg</image:loc>
      <image:title>Hotel Recovery Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1588889878177-A6VVROIRZKJ5566W6TVJ/Dragonfly_Insights.png</image:loc>
      <image:title>Hotel Recovery Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/market-re-positioning-rates</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1596066553839-LHE1BW2UGW9N9GVMEYQ8/Dragonfly-Strategists-City-Skyline.jpg</image:loc>
      <image:title>Hotel Market Re-Positioning &amp; Pricing Rate Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/system-selection-migration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1596064959062-7QHGZZQIWMLTC5BW03EV/Dragonfly-Strategists-World-Lights.jpg</image:loc>
      <image:title>Hotel Technology System Selection &amp; Migration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1596065112768-1KHVQSGNEDUUQREQ2QY2/Dragonfly-Strategists-Technology-Integrations.jpg</image:loc>
      <image:title>Hotel Technology System Selection &amp; Migration</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/dragonfly-videos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1588889878177-A6VVROIRZKJ5566W6TVJ/Dragonfly_Insights.png</image:loc>
      <image:title>Insights Videos</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/insights-registration-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-16</lastmod>
  </url>
  <url>
    <loc>https://dragonflystr.com/news-and-insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1588889878177-A6VVROIRZKJ5566W6TVJ/Dragonfly_Insights.png</image:loc>
      <image:title>News &amp; Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/42583ac5-ea68-4bc4-832c-9114a7ab5a55/Untitled+design+%2813%29.png</image:loc>
      <image:title>News &amp; Insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/5e44e4f4-dcab-4ca5-a581-26dd719fbcf3/AdobeStock_409826521.jpeg</image:loc>
      <image:title>News &amp; Insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/737310e3-1236-471e-8d4b-f8fe2ca02c89/AdobeStock_118993556.jpeg</image:loc>
      <image:title>News &amp; Insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/leadership-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/9ef3a4b1-b8f0-40e6-a838-6ece1f292875/Dragonfly+exec+team+2025+%281000+x+2500+px%29+%287%29.png</image:loc>
      <image:title>Leadership Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/58c62bcd-f8c4-4117-b5aa-e41c98e08e27/Caryl+Helsel_600x600.png</image:loc>
      <image:title>Leadership Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/4574caa3-641c-4b82-950d-61d5f5336f5f/Alise+Deeb_600x600.png</image:loc>
      <image:title>Leadership Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/4fe499ae-fec9-4551-b2d7-da84d1d23433/Amanda+Massicotte_600x600.png</image:loc>
      <image:title>Leadership Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/82a4c6d7-546b-4a4d-8d1f-31dacb8c4c86/Carol+Peach+Headshot</image:loc>
      <image:title>Leadership Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/4ce9adc0-79b3-49f6-9e24-1e9d6c6ce907/Cynthia+Marsh</image:loc>
      <image:title>Leadership Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/fe7f35c2-2a57-4ea8-9fdf-d987fe47cd9f/Lauren+Epstein_600x600.png</image:loc>
      <image:title>Leadership Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/boutique-hotel-owners-conference-2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/15dc5ca7-5520-4bbb-90f9-72f592c30228/Westlake-Village-Inn-BLLA-Boutique%2BHotel%2BOwners%2BConference.jpg</image:loc>
      <image:title>Boutique Hotel Owners Conference 2022 | Book an Appointment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/dragonfly-insights-what-the-future-holds-for-corporate-meetings-and-events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/cd1677f6-665a-4cf2-a898-0a9db061dfbb/AdobeStock_118993556.jpeg</image:loc>
      <image:title>Dragonfly Insights: What the future holds for corporate meetings &amp; events</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/31d79da1-6ae4-44d9-b6b3-6180e1d63cb6/Kristi-Headshot.png</image:loc>
      <image:title>Dragonfly Insights: What the future holds for corporate meetings &amp; events - Kristi white</image:title>
      <image:caption>Kristi White, Chief Product Officer at Knowland</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/82296852-6fe8-48cb-a067-5517e26346b4/Caryl+Headshot.png</image:loc>
      <image:title>Dragonfly Insights: What the future holds for corporate meetings &amp; events - Caryl helsel</image:title>
      <image:caption>Founder &amp; CEO at Dragonfly Strategists</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/40a0a34f-cebd-4344-8cc5-09b42d63cb4b/Knowland-logo.jpg</image:loc>
      <image:title>Dragonfly Insights: What the future holds for corporate meetings &amp; events - About</image:title>
      <image:caption>Knowland believes that there is a better way to sell group business. Our suite of hospitality solutions harnesses the power of data and analytics to help our customers know their buyers and win in the group and meetings marketplace. With the industry's largest historical database of actualized events, we deliver insights that win more share, optimize revenue strategies, and accelerate sales cycles. That’s the Knowland Advantage.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/dragonfly-insights-unleash-your-hotels-revenue-potential-beyond-the-guest-room</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/a4b632ca-95b2-43d0-ad5c-2c7215fa015c/couple-by-pool-image</image:loc>
      <image:title>Dragonfly Insights: Unleash your hotel's revenue potential beyond the guest room</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/b716188a-e4ef-4ef3-bb57-1210a2d6758c/DF+Insights+video+image+part+1-1+%281%29.png</image:loc>
      <image:title>Dragonfly Insights: Unleash your hotel's revenue potential beyond the guest room - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/e7d23744-f5f4-44a4-854e-290430e41eff/DF+Insights+video+image+part+_2-1+%281%29.png</image:loc>
      <image:title>Dragonfly Insights: Unleash your hotel's revenue potential beyond the guest room - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/78eb6507-cb1c-4f89-b20e-90a1d11d8bc3/DF+Insights+video+image+pa4rt+3-1+%281%29.png</image:loc>
      <image:title>Dragonfly Insights: Unleash your hotel's revenue potential beyond the guest room - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/d136c50c-de46-4f77-be94-1ac1f464eae7/DF+Insights+video+image+Part+4-1.png</image:loc>
      <image:title>Dragonfly Insights: Unleash your hotel's revenue potential beyond the guest room - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/132abc27-2c96-4b69-9092-c3dba5fbef22/Scott+Pusillo-headshot.png</image:loc>
      <image:title>Dragonfly Insights: Unleash your hotel's revenue potential beyond the guest room - scott pusillo, CRME</image:title>
      <image:caption>Kristi White, Chief Product Officer at Knowland</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/82296852-6fe8-48cb-a067-5517e26346b4/Caryl+Headshot.png</image:loc>
      <image:title>Dragonfly Insights: Unleash your hotel's revenue potential beyond the guest room - Caryl helsel</image:title>
      <image:caption>Founder &amp; CEO at Dragonfly Strategists</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/64d174cd-1e89-4370-8d68-acf41f07016c/Sabre-logo_RGB-RED.jpg</image:loc>
      <image:title>Dragonfly Insights: Unleash your hotel's revenue potential beyond the guest room - About</image:title>
      <image:caption>Knowland believes that there is a better way to sell group business. Our suite of hospitality solutions harnesses the power of data and analytics to help our customers know their buyers and win in the group and meetings marketplace. With the industry's largest historical database of actualized events, we deliver insights that win more share, optimize revenue strategies, and accelerate sales cycles. That’s the Knowland Advantage.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/dragonfly-insights-the-rise-of-short-term-rentals-unlocking-the-potential-of-technology</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/f7442643-3e34-4395-ba32-5c126b589221/honua-kai-resort-and-spa-aerial-9.jpg</image:loc>
      <image:title>Dragonfly Insights: The rise of short-term rentals: Unlocking the potential of technology</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1693365164451-P991TS07NM58D9ZG37GD/Jenna+Villalobos+%28260+%C3%97+290+px%29+%28260+%C3%97+290+px%29.png</image:loc>
      <image:title>Dragonfly Insights: The rise of short-term rentals: Unlocking the potential of technology</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1693410180335-YILGET59UR4ZJDLAPWWT/Tess+260+%C3%97+290+px%29+%28260+%C3%97+290+px%29+%281%29.png</image:loc>
      <image:title>Dragonfly Insights: The rise of short-term rentals: Unlocking the potential of technology</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1693410184000-3PSGRL4C7BW094XDR466/Heather+260+%C3%97+290+px%29+%28260+%C3%97+290+px%29.png</image:loc>
      <image:title>Dragonfly Insights: The rise of short-term rentals: Unlocking the potential of technology</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/1693364999537-K9XZ3NTY6JGY1ASJOXIR/Caryl+Helsel+%28260+%C3%97+290+px%29+%28260+%C3%97+290+px%29.png</image:loc>
      <image:title>Dragonfly Insights: The rise of short-term rentals: Unlocking the potential of technology</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/3a10b79a-74b6-4e0b-bc24-f0a772123d16/James+260+%C3%97+290+px%29+%28260+%C3%97+290+px%29+%282%29.png</image:loc>
      <image:title>Dragonfly Insights: The rise of short-term rentals: Unlocking the potential of technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/60d0ab2e-c691-4b4c-8d70-331fbfd60936/DF+Insights-part+1</image:loc>
      <image:title>Dragonfly Insights: The rise of short-term rentals: Unlocking the potential of technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/990d21d1-8096-4eca-b6c2-0cfe19c27265/DF+Insights+video+image+part+2+%281%29.png</image:loc>
      <image:title>Dragonfly Insights: The rise of short-term rentals: Unlocking the potential of technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/2aeda41a-6de0-432c-a85f-174300b0b8c9/DF+Insights+video+image+pa4rt+3.png</image:loc>
      <image:title>Dragonfly Insights: The rise of short-term rentals: Unlocking the potential of technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/91e0e947-7e40-4472-ac30-e04330b02acf/DF+Insights+Thumbnail+%284%29.png</image:loc>
      <image:title>Dragonfly Insights: The rise of short-term rentals: Unlocking the potential of technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/eb7f80ab-efb4-44da-b88b-e3010dfdead8/RA-Logo-Vert-Blue.png</image:loc>
      <image:title>Dragonfly Insights: The rise of short-term rentals: Unlocking the potential of technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/contact-center-advisory</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/257a832b-3a0b-455c-a6be-06d639a2860a/CB+2.jpg</image:loc>
      <image:title>Contact Center Advisory</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/project-and-change-management-advisory</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/e1e45cb8-e557-4bde-b85c-ec43c22b9e95/Co+Working+Space+2.JPG</image:loc>
      <image:title>Installation &amp; Project Management Advisory</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dragonflystr.com/dragonflylogo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a7b4353f9a61ea7f3bcb5dd/18040ae0-00d6-4da9-83b6-501020d05d66/Dragonfly-transparent-03-21.png</image:loc>
      <image:title>Logo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

