Caryl Helsel, Founder & CEO

Caryl Helsel, Founder & CEO

Caryl Helsel, Founder & CEO

Helsel brings over 30 years of experience in her leadership role at Dragonfly Strategists. Previous executive roles include heading revenue management, distribution, sales & marketing, IT, guest experience and reservations for boutique and luxury hotel companies. She co-authored the original HSMAI revenue management publications that serve as the basis for the CRME industry certification. She served on the board of HEDNA for six years and as president for two. She also served on the board of HSMAI for two years and currently is a member of the Digital and Innovation Advisory Council for St. Jude Children's Research Hospital. View her complete profile at https://www.linkedin.com/in/carylhelsel/. 

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Alise Deeb, Vice President & Executive consultant

Deeb joined Dragonfly nearly two years ago to lead our revenue management services practice. With experience from Omni Hotels, Starwood Hotels and LQ Management LLC, she has developed innovative revenue management services, programs, training and operational standards increasing revenues for both franchised and owned hotels. She was invited to HSMAI's Chief Revenue Officer round table and is a frequent industry speaker at events such as STR Data Conference.

Nicole tomasso, revenue management consultant

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