Hotel Marketing Strategies Checklist

Checklist of Strategies to Succeed in a Post-COVID World

This checklist accompanies our Insights video interview series on 8.18.20. Watch the video interview here

Download a PDF

 

The Basics – Essential Marketing Tasks

  • Make sure you have COVID-19 FAQ webpage with sanitation procedures outlined.

  • Update all cancellation policies.

  • Update email confirmations with new policies.

  • Update all policies and new sanitation sections on OTAs and distribution partners.

  • Participate in any local or statewide tourism safety initiatives. 

  • Keep updated with state and local policies and ordinances.

Organize & Clean Up Marketing Content

  • Email list segmentation clean up. (Demographic and geographic segmentation)

  • Update photos on your brand website and OTAs: (Our friends at Booking.com recommend highlighting outdoor spaces)

  • Plan and schedule a new photo shoot. Now is a good time to update your images without disrupting guests or groups.

Get Creative with Spaces & Promotions

  • Hotels are now renting out as office space, school classroom space, hosting drive-in movies in the parking lot, and repositioning their rooftop, sidewalk and outdoor spaces.

  • Walk your entire space and reimagine what it could be used for today and what needs there are in your community. (Pool passes, gym passes, private romantic dinners etc.)

  • Evolution and reimagining of meetings and meeting spaces.

  • Develop attractive staycation for drive market opportunities

  • Selling gift certificates for future stays with very generous expiration policies.

  • Selling group room blocks in advance with discounts.

 

Advanced Marketing = Strong Positioning

  • Experiment with hyper-local digital advertising campaigns.

  • Start an Attribute-Based Selling initiative by taking asset of each rooms attributes – see our past webinar for details.

  • Audit all technology integrations and channels to ensure they are updated and functional.

Check out your partners, industry organizations, and tech company resources – many have put together guides and webinars to help out marketers.

Dragonfly Insights #12: Hotel Marketing in a Post-COVID World with Caryl Helsel and Maresa Thompson

Maresa Thompson