Hotel Marketing Strategies Checklist
Checklist of Strategies to Succeed in a Post-COVID World
This checklist accompanies our Insights video interview series on 8.18.20. Watch the video interview here
The Basics – Essential Marketing Tasks
Make sure you have COVID-19 FAQ webpage with sanitation procedures outlined.
Update all cancellation policies.
Update email confirmations with new policies.
Update all policies and new sanitation sections on OTAs and distribution partners.
Participate in any local or statewide tourism safety initiatives.
Keep updated with state and local policies and ordinances.
Organize & Clean Up Marketing Content
Email list segmentation clean up. (Demographic and geographic segmentation)
Update photos on your brand website and OTAs: (Our friends at Booking.com recommend highlighting outdoor spaces)
Plan and schedule a new photo shoot. Now is a good time to update your images without disrupting guests or groups.
Get Creative with Spaces & Promotions
Hotels are now renting out as office space, school classroom space, hosting drive-in movies in the parking lot, and repositioning their rooftop, sidewalk and outdoor spaces.
Walk your entire space and reimagine what it could be used for today and what needs there are in your community. (Pool passes, gym passes, private romantic dinners etc.)
Evolution and reimagining of meetings and meeting spaces.
Develop attractive staycation for drive market opportunities
Selling gift certificates for future stays with very generous expiration policies.
Selling group room blocks in advance with discounts.
Advanced Marketing = Strong Positioning
Experiment with hyper-local digital advertising campaigns.
Start an Attribute-Based Selling initiative by taking asset of each rooms attributes – see our past webinar for details.
Audit all technology integrations and channels to ensure they are updated and functional.
Check out your partners, industry organizations, and tech company resources – many have put together guides and webinars to help out marketers.