Top Revenue Management Experts


Specializing in the Art & Science of Revenue Management

Comprehensive revenue strategy and management services are central to our expertise at Dragonfly.


Comprehensive Revenue Management Audit

Each client’s needs are unique. Our team begins our process with a comprehensive audit of the revenue management practices, processes and culture. Our team will examine your:

  • Daily, weekly, and monthly processes and resources in revenue management

  • Forecasting, reporting, strategy, reviews and group management

  • Core pricing strategies 

  • Existing and potential ancillary revenue streams (dining, nightlife, spa, attractions, catering, etc.) 

  • Complete systems audit of distribution and property management systems


Advanced Revenue Management Recommendations

Using our audit to provide comprehensive data we develop a data-informed strategy and recommendations for improving revenue management. This can include:

  • Recommendations for improved processes

  • Identification of gaps in current functions and solutions

  • Confidential feedback on talent and skill level of revenue team

  • Provide best practices and revenue checklists

  • Comprehensive pricing strategy recommendations

  • Custom group valuation tool including displacement and ancillary revenue assessment


Revenue Management Implementation

Upon review and approval of the revenue management recommendations our team can swiftly implement the strategies to improve your revenue. 


Revenue Management Strategy Services

For hotels that need to augment their resources with seasoned revenue management talent or for teams in transition, our Dragonfly revenue leaders are ready to step in to optimize your revenues and ensure you don’t lose revenue. We can also help you evaluate candidates if you are looking to expand your team.

  • Online competitive shop

  • Channel and segment mix

  • SWOT analysis

  • Group rate review

  • Site visits

  • All system audits for consistency

  • Review of customer sentiment

  • Menu and ancillary revenue pricing review

  • Short-term and long-term goals and objectives for the team and property

  • Long-term subscription-based revenue management strategy and services

  • Interim revenue management services and support

  • Strategic forecasting and forecast modeling

  • Price positioning and pricing strategy

  • Competitive set evaluation

  • Team evaluation

  • Candidate interviews

  • Market drivers and local events


Our Expert Revenue Management Team

Revenue management is the core competency of our team at Dragonfly. Our founder, Caryl Helsel, is one of the top Revenue Management professionals in the world and is an industry expert frequently presenting at conferences. She co-wrote the book “The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners.” Published by HSMAI in 2010. 

Our team is composed of the industries top revenue management experts and we offer more than 100 years of combined experience. Our team is frequently invited to present at industry events including HSMAI, STR, and others.

Contact us today for a free 1-hour evaluation.