Sales & Marketing

 
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Optimizing Revenue Opportunities

The days when hotel departments were siloed are long gone. The integration of cross-optimization strategies between sales, marketing, operations, distribution and revenue management results in the best profits. At Dragonfly, we offer holistic service that include sales and marketing strategies to help our clients maximize revenue. 

Our experienced team recommends and implements sales and marketing strategies that work in alignment with revenue goals. 

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Comprehensive Sales Evaluation and Services

  • Comprehensive group sales audits

  • Group detailing process evaluation and best practices

  • Catering and banquets revenue forecasting

  • Group rooms forecasting including wash factors

  • Ancillary spend forecasting for groups

  • Sales group valuation process 

  • Sales and revenue team integrations

  • Best practices documentation and trainings

  • Comprehensive and customized sales training

  • Comprehensive and customized contact center training

  • Ongoing administrative management of sales and catering systems

A hotel’s presence online is central to the customer experience and booking potential. Our consultants have years of experience in data-driven marketing strategy and can help ensure your marketing materials and content are driving revenue. 

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Marketing and Advertising Evaluation and Services

  • Distribution Channel Audit

  • Comprehensive Market Analysis

  • Competitive Set Analysis

  • Website Design & Development: Information Architecture, User Experience Design, Mobile-Friendly Optimization, Compliance with Legal Requirements (Security, ADA, Privacy, GDPR etc.)

  • Search Engine Optimization

  • Google Ads and Pay-Per-Click Ads

  • Third Party Advertising

  • Social Media Marketing

  • Online Review Response Process Optimization

  • Metasearch Engine Optimization

  • Content Marketing

  • Analytics Analysis

Contact us today for a free 1-hour evaluation.