Sales & Marketing
Optimizing Revenue Opportunities
The days when hotel departments were siloed are long gone. The integration of cross-optimization strategies between sales, marketing, operations, distribution and revenue management results in the best profits. At Dragonfly, we offer holistic service that include sales and marketing strategies to help our clients maximize revenue.
Our experienced team recommends and implements sales and marketing strategies that work in alignment with revenue goals.
Comprehensive Sales Evaluation and Services
Forecasting Catering, Banquets, Rooms & Ancillary Revenue
Comprehensive group sales audits & systems
Group detailing process evaluation and best practices
Catering and banquets revenue forecasting
Group rooms forecasting including wash factors
Ancillary spend forecasting for groups
Sales group valuation process
Sales and revenue team integrations
Best practices documentation and trainings
Comprehensive and customized sales training
Comprehensive and customized contact center training
Ongoing administrative management of sales and catering systems
A hotel’s presence online is central to the customer experience and booking potential. Our consultants have years of experience in data-driven marketing strategy and can help ensure your marketing materials and content are driving revenue.
Marketing and Advertising Evaluation and Services
Oversee digital agency direction as pertains to SEO, PPC, and Display Ads
Distribution Channel Audit
Comprehensive Market Analysis
Competitive Set Analysis
Website Design & Development: Information Architecture, User Experience Design, Mobile-Friendly Optimization, Compliance with Legal Requirements (Security, ADA, Privacy, GDPR etc.)
Search Engine Optimization
Google Ads and Pay-Per-Click Ads
Third Party Advertising
Social Media Marketing
Online Review Response Process Optimization
Metasearch Engine Optimization
Content Marketing
Analytics Analysis