Hotel Life Cycle
Optimization Strategies for Our Client’s Journey
Are all of your systems, teams, and operations optionally functioning to produce maximum revenues?
Do you need to augment your team in order to achieve your revenue and customer experience goals?
Are you acquiring new hotels and need transition support?
Are your hotels exceeding ownership expectations & KPIs?
We provide solutions for all of this and more. Our senior-level team of experienced hospitality executives specializes in helping hotels profit. See what services we offer for each phase of a hotel’s life cycle.
Design, Development, Acquisition
Understanding and aligning with ownership goals
Proforma
Market feasibility study
Competitive set analysis
Brand/soft brand ~ independent evaluation
Management company search & selection
Space planning including meeting space, room configuration & amenities
2. Pre-Opening
Comprehensive commercial strategy
Outsourced revenue strategy & optimization
Launch strategy
Guest experience & loyalty strategy
Guest experience standards
Organizational structure design & modeling
Recruitment & task force staffing
Budgeting
Guest communication strategy
Web site development & content creation
Outsourced sales & catering administration
Technology search & selection
OTA & partner contract negotiation
Technology installation & integration
Training & professional development
3. Launch
System and hotel go live management
Task force opening/migration team
Team training & readiness
Launch marketing & grand opening event plan
4. Operating
Commercial strategy management
Audits: revenue, sales, marketing, distribution, operations
KPI performance review & recommendations
Outsourced revenue strategy & optimization
Task force revenue strategy & management
Forecast & budgeting model
Group valuation model
Actionable reporting
Asset management
Team training, education & mentoring
Digital strategy & agency management
5. Migration
Revenue & distribution systems search & selection (PMS, CRS, SCS, RMS, CRM, IBE)
Hotel operations platform search & selection
System migration & integration
System implementation
Partner migration including channel & GDS connections
6. Renovation, Rebrand, Reposition
Proforma
Renovation ROI modeling
Reposition strategy
Re-entry market plan
Flag change evaluation & management