As hotels brace for another budget season, uncertainties loom large in the hospitality market. To effectively navigate the hotel budget season for 2025, it will be crucial to prioritize key factors during the budget process.

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Change is often challenging, and many people resist it because maintaining the status quo feels more comfortable. However, to manage a hotel with performance excellence, embracing change is essential. Whether it involves technology, processes or personnel, effectively managing change is crucial for success.

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With a women-led and primarily women-managed executive team, we at Dragonfly Strategists are constantly seeking new ways to support and encourage women both inside and outside of the workplace. This International Women’s Day, we would like to pay tribute to our women role models and the profound impacts they have had on our lives.

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As the year draws to a close, hotel owners and their marketing teams must conduct a comprehensive review of their marketing performance in 2023 to better understand how they can adapt and change to meet the expectations of guests in the year ahead. This guide provides a step-by-step analysis of key aspects of marketing performance, enabling hotels to evaluate their strategies, KPIs, and overall success before venturing into 2024

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The recent BLLA Boutique Hotel Owners Conference illuminated the evolving role of technology in the boutique hotel landscape. At the heart of this conference, Caryl Helsel, Founder & CEO of Dragonfly Strategists, shared the spotlight with panelist Kelly Popp, Senior Business Development Director at SHR Group, and moderator Cara Federici, CEO of The Madison Melle Agency. These forward-thinking women leaders combined their expertise to deliver invaluable insights into crafting the ultimate boutique hotel tech stack.

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As travelers continue to expect increasingly enticing hotel offers amidst Black Friday and Cyber Monday sales, hoteliers must choose whether putting up their own offers will be the right choice for their business. Join us as we explore the history of travel in cyber sales and the factors every hotelier should consider when deciding if holiday cyber sales are a worthy endeavor.

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In the ever-evolving world of hospitality, technology has become the driving force behind innovation and progress. From enhancing guest experiences to streamlining operations, the expanding role of technology (especially with the recent exciting developments in AI and machine learning) in hotel operations is undeniable. Our latest article sheds light on the transformative power of technology in the hospitality industry.

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