Hotel Market Re-Positioning & Pricing Rate Strategy
“Our clients have seen significant improvements in their STR indexes and YOY increases in revenue north of +25% as a result of our revenue strategy services.”
Is your market pricing optimal?
The shift in positioning of hotels is a reality of a post-COVID environment. It is critical that your hotel reflects the correct market position in the current and future climate. Aligning market and price positioning will optimize success, help engage customers and regain trust in the marketplace. Our team can evaluate your market position, provide recommendations on adjustments and implement those adjustments to be certain your hotel is positioned to be competitive.
Market Positioning & Rate Strategy Services
365-day Price Position Analysis for all Market Segments
RMS Configuration Reviews
Special Events (COVID) Impact Forecast
Market and Competitive Set Reviews
Guest Sentiment Evaluation
Content Best Practices Recommendations
Special Offer and Discounting Review & Recommendations
“I have personally worked with the team at Dragonfly on multiple occasions at multiple hotels. I’ve always found them to be extremely collaborative, dedicated and focused. They drive for the best results for the owner every time. Their creative strategies combined with excellence in execution of those strategies result in revenue optimization. I highly recommend them to improve your hotel performance.”