Dragonfly Strategists Promotes Liz McCabe to Vice President, Distribution
Wednesday, May 31, 2023 – Dragonfly Strategists, the hospitality industry’s leading boutique advisory and services firm, announced today that Liz McCabe has been promoted to the position of Vice President, Distribution, the team’s newest addition to its executive leadership team.
Since first joining Dragonfly in early 2022, Liz has served as the Senior Director of Revenue Strategy. Specifically, she handled a large portfolio of hotels and resorts overseeing their revenue management and optimization strategies. Prior to that, Liz was with Provenance Hotels for 17 years where she held various positions, her most recent, as the Corporate Director of Distribution for 14 hotels.
Liz McCabe, VP, Distribution
According to Caryl Helsel, Dragonfly’s Founder & CEO, “We are thrilled to promote Liz to Vice President, Distribution. She has a strategic mindset that incorporates both revenue and distribution strategy to her leadership of our talented distribution team. With her background driving strategic initiatives, Liz is building out our team of experts not only to support our revenue services and advisory clients, but to support fully outsourcing distribution management for hotel companies who want their revenue teams to focus on revenue strategy, allowing the experts on our team to maintain their distribution systems.”
Liz’s foundation in revenue management, coupled with her technical understanding of the complex hotel distribution landscape, has prepared her to build industry-leading best practices. Dragonfly’s best practices are applied to managing distribution for its vast client base including resorts, city center hotels, alternative accommodation types, boutique and lifestyle hotel companies, and brands. She is also a Certified Revenue Management Executive (CRME) and has sat on the board of directors for the Hospitality Sales & Marketing Association International (HSMAI) Oregon chapter.
Click here to learn more about Dragonfly’s comprehensive Distribution Advisory and Services.
Media Contact:
Amanda Massicotte
Senior Director
About Dragonfly Strategists:
Dragonfly Strategists is the premier and trusted boutique hospitality services and advisory practice firm. We work alongside global boutique, luxury hotel brands to lifestyle and independent hotels to create actionable strategies that transform into higher revenue-generating opportunities and streamlined processes across commercial strategy, distribution, operations, revenue, eCommerce, IT and sales and marketing teams. The team is comprised of tenured individuals located throughout the United States and Europe serving the global marketplace with regional expertise. To learn more visit dragonflystr.com.