It has been a wonderfully busy summer for Caryl Helsel, Alise Deeb, and the rest of the team of Dragonfly Strategists. For Helsel, the CEO of Dragonfly Strategists, and Deeb, the Chief Revenue Officer, it is the kind of busy that is heavily welcomed after 2020 cut travel down significantly and uncertainties brought on by variants made 2021 a bouncy road.
Read MoreDragonfly Strategists is pleased to announce a merger with HeR Consulting (Hospitality eResources, LLC). Evelyne Oreskovich, HeR’s Founder and President, brings more than 35 years of diverse industry experience and is now our Vice President of Projects & Implementations.
Read MoreOnline Booking Engines are the heart of every hotel and hospitality property’s marketing and advertising conversions. One of the most critical factors of any property booking engine is how well it will convert lookers into bookers. A poor User Experience Design and User Interface can mean your thoughtful advertising and marketing campaigns fall flat at the endpoint of conversion when someone tries to make a reservation.
Read MoreCombining revenue disciplines (sales, revenue, distribution, marketing) under a unified structure can help hotels pivot to be more efficient, stronger, and more resilient in recovery.
Read MoreShifting revenue and marketing strategies enabled this hotel to exceed budget in the summer of 2020 and go from 4% to 81% occupancy.
Read MoreAttribute-based selling offers the guest a la carte options at booking to build their own package. This is a way to better serve guests while driving incremental revenue and could be key to hotel recovery efforts.
Read MoreHotel Marketing in the New Frontier - Checklist of Strategies to Succeed in a Post-COVID World. Here are our recommendations for hotel marketers of actions to position your hotel for future success.
Read MoreResources to become an ally in fighting racial injustice.
Read MoreWhile many communities are under mandatory or voluntary lockdown and some hotels are under strict occupancy or even closure guidelines, there are a few things that can be done right now to help immediate and future business.
Read MoreRecovery is coming. In this free webinar on May 6th four hospitality industry experts will present a roadmap to help you develop a comprehensive plan in place on how to restart all of the systems and services needed to reopen your hotel or restaurant.
Read MoreMessages of encouragement, support, and resources for the hospitality industry during this time of crisis.
Read MoreBest practices, recommendations, and resources for the hospitality industry to face the Coronavirus crisis.
Read MoreAlthough we are a remote team at Dragonfly we believe there is nothing like meeting face to face. We also like to support our industry partners by speaking and sponsoring conferences. Here’s where our team will be this year.
Read MoreHere’s what we think is ahead for 2020 and some additional future trends articles we recommend. Rise and Importance of Call Centers with the Growth of Mobile Devices; Attribute-Based Selling and Pricing; ADA – Accessible Room Types and Accessible Website User Experience (UX); The Rise of Alternative Accommodations; Sustainability; Guest Experience Focus; Activating Diverse Revenue Opportunities; and Responsive and Mobile-First Website Design.
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Dragonfly’s Founder & CEO, Caryl Helsel, will be sharing her extensive industry experience of how OTAs can be used as a tool for advanced revenue strategy at the upcoming Navigate Hospitality Leaders Conference presented by Navis.
Read MoreCheck out some new best practices emerging with website content and design and digital marketing.
Read MoreLearn from our Founder and CEO what the philosophy behind Dragonfly is and how we started.
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