Amanda Massicotte Becomes Dragonfly Strategists’ New VP of Marketing & Technology
Wednesday, February 14, 2024 – Dragonfly Strategists, a leading provider of advisory services in the hospitality industry, proudly announces the promotion of former Senior Director, Amanda Massicotte, to the role of Vice President of Marketing & Technology.
Amanda's journey with Dragonfly has been one of continuous growth. As an integral part of the executive leadership team, Amanda has demonstrated a holistic understanding of the synergies between marketing and technology and how that relationship defines modern hospitality. Her keen focus on marketing strategies and the overall guest journey coupled with her extensive knowledge of various technology systems positions her as the perfect person to advance Dragonfly’s marketing & technology advisory services.
Amanda also embodies a collaborative, results-driven approach to working with clients that aligns with Dragonfly’s commitment to delivering exceptional client experiences. By combining strategic thinking with a partner-centric mindset, she has helped Dragonfly foster and maintain close relationships with both industry partners and clients alike.
Caryl Helsel, Dragonfly’s Founder & CEO shared, “Amanda has elevated the marketing position of Dragonfly nearly immediately upon joining us. She additionally has been an integral part of our technology advisory, specifically with member and guest journey mapping, CRM, membership, PMS, CRS, digital, and guest communication technologies. Her successful strategies have fueled our growth and our clients’ growth. We look forward to her leadership flourishing in her new position.”
In her new role, Amanda will oversee the development and execution of innovative strategies that align with the evolving needs of the hospitality industry. Her leadership and technological expertise will be instrumental in driving Dragonfly’s ongoing pursuit of innovation and success, ensuring the company remains at the forefront of industry trends.
Click here to learn more about Dragonfly Strategists and its comprehensive advisory services.
Media Contact:
Amanda Massicotte
VP, Marketing & Technology
About Dragonfly Strategists:
Dragonfly Strategists is the premier and trusted hospitality advisory and services firm. We work alongside global boutique, independent, luxury, and lifestyle hotels, as well as large brands, to create actionable strategies resulting in higher revenue-generating opportunities and streamlined processes across commercial strategy, including revenue management, sales and marketing, distribution, operations, technology and eCommerce. The team is comprised of tenured individuals located throughout the United States and Europe serving the global marketplace with regional expertise. To learn more visit dragonflystr.com.