Carol Peach joins Dragonfly Strategists as Vice President, Sales & Marketing Advisory
In her new role, Carol will oversee Dragonfly’s Sales and Marketing Advisory and Subscription Services practices, offering strategic leadership and direction for a portfolio of high-profile, high-revenue clients. Her responsibilities span all aspects of hotel sales, marketing, catering, and events, as well as enhancing sales team efficiency, ensuring quality standards are met, and conducting onsite assessments of people, processes, and technology.
Carol will also continue to grow Dragonfly’s Marketing Advisory and Subscription Services, delivering strategic guidance across digital and eCommerce platforms, and broader marketing strategy for hotels. Her work will center on driving revenue growth, optimizing both group and transient sales and marketing initiatives, and fostering stronger commercial strategy collaboration between Dragonfly and its clients.
Meet Carol Peach, our new Vice President, Sales & Marketing Advisory
Carol brings extensive experience across the luxury, independent, and brand hospitality space, having successfully built and guided high-performing sales and marketing teams for a wide range of hotel brands, from iconic resorts to boutique properties.
“I’m thrilled to join the talented team at Dragonfly Strategists,” said Carol Peach. “I look forward to working alongside Caryl and partnering with our clients to create impactful, revenue-driven strategies for our sales & marketing advisory and subscription services clients.”
Carol is known for her thoughtful, hands-on leadership style, grounded in the Golden Rule, and her ability to build strong, collaborative teams. Throughout her career, Carol has held leadership roles at some of the most celebrated properties, including:
· Bardessono and Hotel Yountville in Napa Valley
· Kimpton Armory Hotel in Bozeman
· Rosewood Miramar Beach (instrumental in the hotel’s successful opening)
· Inn at Perry Cabin by Belmond
· The Hollywood Roosevelt
· The Westin Market Street in San Francisco
“At Dragonfly, we have the privilege of working with unique hotels to help them grow, thrive, and reach their full potential. Carol’s depth of experience in the industry, collaborative approach, and passion for hospitality, align perfectly with our mission. I know she will be a trusted advisor, a tremendous leader, and resource to our clients and our team.”