Dragonfly has strengthened its executive leadership team with the appointment of Amanda (Saye) Massicotte as Senior Director

Dynamic, results-driven business leader joins Dragonfly’s executive team

Thursday, September 22, 2022 – Dragonfly Strategists, the hospitality industry’s leading boutique advisory and services firm, is excited to announce the appointment of Amanda Massicotte as Senior Director. As part of the executive leadership team, Amanda’s new role will champion strategic advisory projects and lead the company’s marketing, communications and brand-building functions to support Dragonfly’s future growth objectives.

Amanda brings over 10 years of expertise in marketing, commercial strategy, B2B and B2C customer acquisition and global business integration. Prior to Dragonfly, she had successfully launched hotel brand loyalty programs, led hospitality system conversions and technology integrations and proven leadership skills over commercial strategy and franchise operations. She’s also served as President and various board level positions for the Hospitality Sales & Marketing Association International (HSMAI) Arizona Chapter and was recipient of the Top 30 Most Influential Women in Hospitality by Hotel Management.

“We are very excited to welcome Amanda to the executive team at Dragonfly. Her new position will be pivotal for the continued growth that we’re seeing. Bringing a broad range of expertise from a variety of angles, including vendor, franchise, brand and corporate levels, I’m confident Amanda will be a strong addition to our team,” said Caryl Helsel, Founder & CEO, Dragonfly.

“I am thrilled to be joining the team and look forward to working under Caryl’s strong leadership and alongside the talented team members to scale the brand and key advisory processes that will lead to further success,” said Amanda Massicotte, Senior Director, Dragonfly.

About Dragonfly Strategists:

Dragonfly Strategists is a leading boutique hospitality services and advisory practice firm. We work alongside global luxury hotel brands to lifestyle and economy hotels to create actionable strategies that transform into higher revenue-generating opportunities and streamlined processes across commercial strategy, distribution, operations, revenue, eCommerce, IT and sales and marketing teams. The team is comprised of tenured individuals located throughout the United States and Europe serving the global marketplace with regional expertise. To learn more visit dragonflystr.com.