Your Frequently Asked Questions (FAQs) are answered here - our Dragonfly team would love to connect with you to discuss how we can help your hotels succeed!
Dragonfly Strategists is a global boutique hospitality advisory and services firm that helps hotels profit and succeed by transforming strategy into revenue. We specialize in integrated commercial strategy, operations, and hospitality technology advisory, working across revenue management, distribution, sales and marketing, guest experience, contact center, project management, change management, and IT. Dragonfly is known for its hands‑on, execution‑focused approach, supporting hotels through pre‑opening, openings, renovations, repositioning, and complex system migrations. Acting as an extension of our clients’ teams, we deliver actionable strategies and seamless implementations that drive measurable performance improvements, ultimately resulting in improved revenue and profitability.
Our team has a variety of global luxury experience. The Dragonfly team has led sales, marketing, revenue, distribution, operations, and IT at multiple luxury hotel companies and large resorts. Our combined in-depth experience is with many of the best hotel companies in the world including:
Mandarin Oriental Hotel Group
Salamander Hotels & Resorts
Gurney’s Montauk
Enchantment Group
Kimpton Hotels
Rosewood Hotels including opening Rosewood Miramar
The Leading Hotels of the World
Aspen Hospitality including Limelight and Little Nell brands
Belmond Inn at Perry Cabin
Bardessono and Hotel Yountville
The Hollywood Roosevelt
The Marker SFO
The Wallace NYC
The Lowell NYC
Montage International
Fairmont Grand Del Mar
Preferred Hotels
Evermore Resort
Loren Hotels
Ritz Carlton
Method Co.
Roost
JC Resorts
Terranea Resort
And this just names a few companies that our team has either worked for directly or engaged as a Dragonfly advisor.
Certified Installations
Dragonfly Strategists is certified to install the following hotel technology platforms. These certifications reflect formal vendor authorization combined with proven, hands‑on implementation delivery.
Property Management Systems (PMS)
Oracle OPERA Cloud
Cloudbeds
Mews
Hotel Operations, Housekeeping, & Guest Experience
Optii (Hotel operations, housekeeping, inspections, and service optimization)
Maintenance & Engineering
Transcendent by Actabl (Maintenance, engineering, and asset management)
For these certified platforms, Dragonfly leads implementations end‑to‑end, including often the technology company side of the implementation including project management, change management, configuration, integrations, migrations, training, on‑site delivery, go‑live support, and post‑implementation stabilization.
In‑Depth Implementation Experience
In addition to certified systems, Dragonfly Strategists has deep, hands‑on experience installing, migrating, integrating, and operationalizing a broad ecosystem of hotel technologies. This experience is built from decades of direct delivery across independent hotels, luxury brands, lifestyle portfolios, private clubs, and large hotel management companies.
Property Management Systems (PMS)
Infor HMS
StayNTouch
Dragonfly has led full PMS migrations, project managed enterprise installations, portfolio rollouts, configuration workshops, integrations with downstream systems, and post‑go‑live stabilization for these platforms.
Central Reservations & Booking (CRS / IBE)
Aven SynXis
Amadeus iHotelier
Access (SHR Group) Windsurfer
SiteMinder
Cendyn
Dragonfly has extensive experience rebuilding rate structures, inventory controls, channel mappings, booking engine configurations, and PMS integrations across CRS platforms.
Hotel Operations, Housekeeping & Guest Experience
Aven Nuvola
Amadeus HotSOS & Rex
Actabl ALICE
Dragonfly has supported the installation and rollout of operational and guest‑facing platforms focused on service execution, guest messaging, inspections, internal coordination, and experience optimization.
Revenue Management Systems (RMS)
Duetto
IDeaS
FLYR
Marriott’s One Yield
Dragonfly has project managed, implemented, optimized, and integrated RMS platforms with PMS and CRS environments, supporting forecasting, pricing strategy, data validation, and operational adoption.
CRM & Customer Data Platforms (CDP)
Revinate
Cendyn
iReckonu
Dragonfly has led CRM and CDP implementations focused on profile consolidation, segmentation, integrations with PMS and marketing systems, and operational use across marketing, loyalty, and guest engagement.
Reservation Sales & Contact Center
Revinate (Reservation Sales)
KSG/VIVI
Dragonfly supports reservation sales technology implementations aligned with contact center workflows, performance reporting, and commercial strategy. Our team has experience launching agents for PBX and contact center, improving efficiencies, service levels, and KPIs across portfolio contact centers.
Point of Sale (POS)
Oracle Simphony
Dragonfly has experience integrating POS platforms with PMS, accounting, and reporting systems, supporting operational workflows and financial accuracy.
Private Club & Membership Systems
Peoplevine
Dragonfly has implemented membership platforms for private clubs and lifestyle hospitality brands, supporting CRM, dues, communications, event management, and member engagement.
Business Intelligence (BI) & Analytics
Lighthouse
Dragonfly has implemented BI platforms to support commercial reporting, forecasting, operational visibility, and executive‑level dashboards. Our Dragonfly team also uses Lighthouse BI throughout our services side, thus our experience is hand on and in depth.
ERP & Accounting
Oracle NetSuite
M3
Sage Intacct
Dragonfly has supported ERP and accounting system implementations and integrations with PMS, POS, procurement, payroll, and BI environments.
Sales & Catering (S&C / SCS)
Oracle OPERA Sales & Events Management
Amadeus Delphi
Infor Sales & Catering
TripleSeat
Event Temple
Dragonfly has project managed and led S&C implementations supporting group sales, catering, events, reporting, and operational coordination.
Group & Event Solutions
Cvent
Passkey
Dragonfly has implemented group and event systems supporting sourcing, room block management, attendee tracking, and integration with PMS and S&C platforms.
OTAs & Connectivity
Expedia
Booking.com
AirBNB
VRBO
GDSs
Hotel Trader
Wholesalers
And many more
Dragonfly has taken many hotels live on OTAs, GDSs, and wholesale connections to ensure distribution is broad, optimized, and working correctly.
Dragonfly’s technology work is vendor‑agnostic, operations‑first, and execution‑focused. Our position is that we never take referral fees from technology providers as we need to be objective in recommending the absolute best solution. Whether a system is certified or experience‑based, every engagement is grounded in how hotels actually operate, what guest, employee, and member journey they desire to deliver, and ensure the tech stack selected and implemented can support that vision.
Dragonfly provides services in:
System search, selection, and RFP processes
Business requirements and configuration workshops
Data migration and cutover planning
Integrations across PMS, CRS, RMS, POS, CRM, housekeeping, maintenance, and guest experience platforms
On‑site training, change management, and adoption
Post‑go‑live stabilization and optimization
This approach enables Dragonfly to support hotels through pre‑openings, brand conversions, renovations, portfolio standardization, private club launches, and enterprise migrations.
Dragonfly Strategists stands apart as a holistic, lifecycle advisory firm that uniquely integrates commercial strategy, technology advisory, operations, and hands‑on execution. While many competitors excel in one discipline (e.g., revenue outsourcing, distribution, marketing, technology, etc.), Dragonfly operates horizontally across the hotel ecosystem—from pre‑opening through systems migration to stabilized operations—acting as a true extension of ownership and management teams.
1. Holistic Commercial + Technology + Operations Model
Dragonfly advantage
Delivers fully integrated advisory across revenue, distribution, sales, marketing, contact centers, operations, and IT.
Deep technology advisory & implementation capability (PMS, CRS, RMS, CRM, call center platforms), not just audits or recommendations.
Proven ability to connect people, process, and systems into executable roadmaps.
2. Lifecycle Coverage: From Concept to Stabilization
Dragonfly advantage
Operates across the entire hotel asset lifecycle:
Feasibility & positioning
Pre‑opening & openings
System selection & migrations
Interim commercial leadership
Long‑term optimization
Rare ability to stay with clients post‑go‑live and during stabilization.
3. Technology‑Agnostic, Owner‑Aligned Advisory
Dragonfly advantage
Explicitly technology‑agnostic with proprietary RFP and decision frameworks.
Advises owners, operators, and tech vendors—allowing Dragonfly to see both sides of the market.
Leads vendor selection, contract negotiations, implementations, and adoption.
4. Executive‑Level, Embedded Partnership Model
Dragonfly advantage
Clients consistently cite Dragonfly as an extension of their team, not a vendor.
Senior leadership remains actively engaged, even on tactical projects.
Flexible model: interim roles, advisory, PMO, mentoring, ongoing annual services, and direct execution.
5. Depth Across Non‑Traditional and Complex Assets
Dragonfly advantage
Proven experience with:
Luxury & lifestyle hotels
Resorts with non‑rooms revenue dominance
Private membership clubs
Mixed‑use and experiential assets
Short term rentals and corporate apartments
6. Future‑Forward: AI, Analytics & Scalable Advisory
Dragonfly advantage
Actively developing AI‑forward tools for:
RFP automation
Commercial intelligence
Distribution and forecasting support
Positions Dragonfly not just as advisors, but as builders of next‑gen hospitality capability.
Bottom Line
Dragonfly Strategists is best positioned when clients need more than revenue management or marketing support—they need a trusted partner who can connect strategy to execution across systems, teams, and the full hotel lifecycle.
Dragonfly Strategists provides comprehensive revenue advisory services designed to maximize top‑ and bottom‑line performance while aligning revenue management with sales, marketing, distribution, operations, and technology.
Our revenue services include:
Fractional revenue management strategy and optimization, including pricing, forecasting, budgeting, and demand management
Commercial strategy alignment, ensuring revenue, sales, marketing, and distribution teams operate as one integrated function
Revenue management audits and diagnostics, identifying performance gaps, process improvements, and opportunity areas
Interim task force and ongoing revenue leadership support, acting as an extension of your team when resources or expertise are limited
Revenue management system (RMS) advisory, including system selection, implementation, optimization, and adoption
Reporting, analytics, and KPI development, delivering actionable insights that support data‑driven decision‑making
Revenue management training and playbook development, grounded in industry best practices and real‑world application
Commercial Optimization Strategic insight (COSi) which serves to assess the comp set based upon not only pricing, but guest sentiment, policies, restrictions, and room type differentials plus more - this tool is used during budget season, for new builds, newly acquired hotels, and renovations
Distribution - All revenue services agreements include robust and expert distribution management for PMS, CRS, OTAs, GDS, and IBE (unless brands require submission to corporate distribution teams)
Dragonfly supports independent, boutique, lifestyle, and branded hotels across every stage of the asset lifecycle—from pre‑opening and system migrations to day‑to‑day operations—delivering practical, results‑driven revenue solutions
Dragonfly Strategists offers comprehensive sales advisory services for hotels and portfolios, designed to strengthen sales performance, drive revenue growth, and improve team effectiveness. Our services span strategy, leadership support, training, and technology enablement, and can be delivered onsite, remotely, or as ongoing advisory support.
Our sales services include:
Sales strategy and performance audits to identify opportunities, gaps, and process improvements
Sales team structure, talent, and accountability optimization, including interim sales leadership when needed
Revenue-focused sales strategy development, covering target markets, segmentation, group and corporate business, and profitability
Sales training, onboarding, and enablement, including SOPs, playbooks, and best-practice coaching
Sales & catering technology advisory, from system selection and implementation to adoption and optimization
Sales channel and relationship support, including consortia, TMCs, intermediaries, and global or branded sales alignment
Task force sales team members to cover interim or long-term engagements
Dragonfly acts as an extension of your team, aligning sales with revenue, marketing, distribution, and operations to deliver measurable, sustainable results.
Dragonfly Strategists provides strategic marketing advisory services for hotels and portfolios, focused on increasing demand, improving performance across the guest journey, and ensuring marketing efforts are aligned with overall commercial strategy.
Our marketing services include:
Marketing strategy development and optimization, aligned with revenue, sales, and distribution goals
CRM and email marketing advisory, including audits, segmentation strategy, campaign planning, CRM maintenance, and performance optimization
Digital and eCommerce strategy, covering website performance, booking funnel optimization, and campaign execution
Marketing calendar development and management, with clearly defined initiatives, owners, timing, and ROI targets
Vendor and agency oversight, acting as a single point of coordination to ensure accountability and alignment
Marketing performance measurement and KPI tracking, translating activity into measurable commercial impact
Dragonfly serves as a strategic partner and extension of your team, bringing structure, insight, and cross‑functional alignment to help hotels maximize the return on their marketing investment across every stage of the hotel lifecycle.
Dragonfly Strategists provides distribution advisory and execution support designed to optimize channel performance, ensure accuracy across systems, and maximize profitability across all booking sources.
Our distribution services include:
Distribution strategy and channel mix optimization, aligned with revenue and commercial goals
Ongoing maintenance of distribution systems, including PMS, CRS, channel managers, OTAs, GDSs, metasearch, and IBEs
Outsourced day‑to‑day distribution support, such as rate loading, availability management, and OTA oversight
Distribution systems audits and diagnostics, identifying parity issues, content AI readiness, inefficiencies, and optimization opportunities
Rate parity, content, and imagery management, ensuring consistency, AI readiness, and brand integrity across all channels
Distribution system implementation and integration support, including builds, UAT, project management, change management, migrations, and connectivity oversight
Dragonfly acts as an extension of your team, combining hands‑on distribution expertise with revenue, marketing, and technology advisory to ensure systems, pricing, and content work together to drive demand and profitability
Dragonfly Strategists provides contact center, call center, and reservation sales advisory services designed to improve guest experience, increase conversion, and integrate reservations into the broader commercial strategy.
Our contact center services include:
Contact center and reservation sales strategy, aligning service and sales models with brand and revenue goals
Contact center assessments and optimization, covering people, processes, KPIs, and guest experience
Reservation sales performance improvement, including training, coaching, and conversion optimization
Interim contact center leadership and operational support, during transformations or staffing gaps
PBX and contact center technology advisory, including modernization and system optimization
Implementing AI‑enabled contact center solutions, such as AI voice agents, intelligent call routing, AI‑assisted sales workflows, and hybrid human/AI models
Omnichannel contact strategies, spanning voice, email, chat, text, and digital channels
Dragonfly acts as an extension of your team, ensuring contact centers support both exceptional service and measurable revenue growth—while evolving operations through modern technology and AI.
Dragonfly Strategists provides technology advisory and implementation services designed to ensure hotel, private club, restaurant, and activity technology aligns with business objectives, supports the guest, member, and employee journey, and integrates seamlessly across the commercial and operational ecosystem.
Our technology advisory services include:
Technology strategy, tech stack design, and roadmap development, aligned with commercial, operational, and guest/member/employee experience goals
Technology search and selection, providing vendor‑agnostic guidance and objective recommendations
System implementations and migrations, including project management, change management, and go‑live support
Business requirements documentation and user acceptance testing (UAT) to ensure solutions meet operational needs
Technology stack assessment and optimization, identifying gaps, redundancies, and integration opportunities
Vendor management and contract negotiation support to protect client interests and maximize value
Dragonfly acts as an extension of your team, bridging the gap between technology, commercial, and operations to ensure systems are implemented, adopted, and optimized to drive measurable results across the hotel lifecycle.
Dragonfly Strategists provides project management and change management services to support complex hospitality initiatives, including technology implementations and migrations, new hotel openings with multiple workstreams, and large‑scale enterprise technology transformations.
Our project and change management services include:
Technology implementation and migration project management, across PMS, CRS, RMS, POS, finance, operations, and guest‑facing systems
Pre‑opening and new hotel project management, coordinating multiple workstreams across technology, commercial, operations, and guest experience
Enterprise and portfolio‑wide program management, supporting large‑scale technology transformations and standardization initiatives
Multi‑workstream coordination and dependency management, ensuring alignment across teams, vendors, and systems
Structured change management, including stakeholder alignment, communications, training coordination, and adoption support
Project governance, tracking, and executive reporting, providing transparency, risk management, and decision support
Dragonfly acts as an extension of your team, bringing disciplined execution and practical change management to ensure complex initiatives are delivered successfully and adopted across the organization.
Dragonfly Strategists provides operations advisory services focused on improving efficiency, service quality, and profitability across hotels and hospitality‑driven destinations.
Our operations advisory services include:
Comprehensive operational assessments, evaluating people, processes, technology, service delivery, and performance opportunities
Process engineering and workflow optimization, reducing friction, redundancy, and operational inefficiencies
Best‑in‑class operational practice implementation, improving consistency, accountability, team engagement, and alignment
Training, coaching, and development programs, enhancing service standards, leadership effectiveness, guest satisfaction, and employee satisfaction
Change management and operational readiness support, ensuring new processes and systems are successfully adopted
Operational technology implementation support, coordinating system installs and integrations to maximize operational effectiveness including ERP, HRIS, guest experience & communication, restaurant management/purchasing/inventory, PMS, housekeeping, and maintenance systems plus more
Dragonfly acts as an extension of your team, applying hospitality expertise and best‑practice disciplines to elevate operations, enhance the guest experience, and improve profitability at every level of the organization.